Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements of positive brand sentiment creation and product or service initiative management in the realm of ...

Successful innovation development is nowadays dependent on understanding both existing and emerging user needs, through which business opportunities are developed. For that purpose, the use of living labs has emerged as a novel form of creating competences and competitive advantage. An increasing number of managers are interested in living labs as a way to transform their conventional R&D organ...

The competition between local coffee shop has intensified as a result of the rise in worldwide consumption, necessitating search for strategies to encourage repeat business. In light this context, goal study is examine factors namely: product quality, service restaurant environment influencing customer satisfaction and revisit intention among customers on shops Malaysia. data was gathered throu...

The development of a new product is an important thing to do for developing business, moreover in the fashion business industry. New can determine how organization brings off its succession, such as sales and profit. bring 50% 40% profits organization. needs be done fulfill customer’s wants complete their demand product. As Leradia modest from Indonesia has not generated unique perspective cust...

With strong competition and globalization trends like today, customers are faced with countless products, brands, prices, suppliers, etc. Businesses that want to survive develop need to. Customer-oriented customer-centric, bringing the highest value customers. When have more demands on satisfying their needs, businesses a strategy close relationships customers, which is also way maintain existi...

to investigate how the buying behavior of firms work is always needed, since it is an every changing process influenced by many forces in its surroundings. industrial firms tend to have a smaller number of customers which means that they are easier to identify than customers in consumer markets. effective marketing strategy relies on understanding consumers and their needs. this understanding m...