the outcome of this research is a practical framework for “idea generation phase of new product development process based on customer knowledge”. in continue, the mentioned framework implemented in a part of iran n.a.b market and result in segmenting and profiling this market. also, the critical new product attributes and bases of communication message and promotion campaigns extracted. we have...

the west of esfahan province, iran, is one of the most important agricultural areas throughout the country due to the climate variability and life-giving water of zayanderood river. rice is one of the major and economic crops in this area. the most important climatic elements in agricultural activities which should be considered include temperature, relative humidity, precipitation and wind. so...

بررسی تنوع ژنتیکی ژنوتیپ‏های بومی پیاز ایرانی در مقایسه با انواع خارجی چکیده: برنامه های اصلاحی گیاهان بر اساس تنوع و انتخاب صفات برتر کمی و کیفی صورت می گیرد. لذا، ارزیابی تنوع ژنتیکی، اولین مرحله در برنامه های اصلاحی است. در این راستا، استفاده از روش های جدید مطالعه‏ی تنوع ژنتیکی ضروری به نظر می رسد. در این بررسی تعیین تنوع ژنتیکی سیزده ژنوتیپ پیاز ایرانی در مقایسه با دو ژنوتیپ خارجی با است...

abstract the present study was an attempt to investigate the effect of critical thinking on writing ability of 60 iranian intermediate efl learners studying at chenar language institute in khuzestan, iran. to this end, the participants of the study were selected based on their performance in an pet test, a cornell critical thinking test form x and a pre-test of writing. the participants un...

foreign policy takes root from complicated matters. however, this issue may be more truth about armenia. although the new government of armenia is less than 20 years, people of this territory are the first ones who officially accepted christianity. in very past times, these people were a part of great emperors like iran, rome, and byzantium.armenia is regarded as a nation with a privileged hist...

the purpose of the present study was to investigate the effect of instruction through debate on male and female efl learners’ reading comprehension, to examine the differences between the performance of male and female participants on the five dimensions of cctst including analysis, evaluation, inference, deductive reasoning, and inductive reasoning, and to examine the differences between male ...

  In order to investigate the combining ability of sunflowers lines under normal conditions and drought stress, a study was conducted at the Seed and Plant Improvement Institute, Karaj, Iran in 2006. A total of 41 treatments including 2 CMS and 13 restorer lines as well as their 26 corresponding hybrids were evaluated in two irrigation conditions, in a line x tester approach. The analysis of va...

it is not possible to understand developments of a country’s culture and civilization without knowing his believes and myths. whether it is north or south, east or west, planes or mountains, sahara or deserts, here in iran every corner includes valuable and precious treasures which are known all over the world, and cultural – historical objects which are found here adorn all well known museums...

the present study is an attempt to investigate the potential impact of inspirational quotes on improving english abstract vocabulary recall. to achieve this goal, a multiple choice language proficiency test of 60 items including vocabulary and grammar component was administered to a sample of 63 second-semester male and female students whose age ranged between 17 to 22 and they were studying en...

the ability to speak two languages in the world is a remarkable achievement. there is a good reason to believe that bilingualism is the norm for the majority of people in the world because 70% of the earth’s population are supposed to be bilingual or multilingual. various investigations have shown that the native language impacts foreign word recognition, and this influence is adapted by the de...