the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

current research examines the impact of perceived justice (including distributive justice, procedural justice and interactional justice) on perceived service quality and customer behavioral intentions (including word of mouth, trust and revisit intention).statistical sample comprises 120 customers of iran insurance company in shiraz holding automobile insurance and have record of visiting the c...

We examine the role of Need for Cognition (a measure of an individual’s tendency to engage in and enjoy effortful cognitive tasks) as an explanatory variable in task-based human-computer interaction. Evidence from an experiment (using an information-seeking task) shows that NFC can influence important aspects of system usability and user responses to interactive systems. Both affective (attitud...

Given the phenomenon of enormous observing over posting behaviors in virtual communities vis-à-vis relatively little exploration from academic, this paper investigates the importance of identity credibility under pre-interaction circumstance in virtual communities. We propose a model showing the antecedents and consequences of credibility of identity. Drawn on institution-based process, attitud...

in today's competitive environment, branding is considered as a mechanism to help businesses in order to achieve competitive advantages. due to perceived service quality, business image and customer trust, branding, as an important concept in the sports marketing, is created for organizations. the aim of this study was to investigate the relationship between perceived service quality and c...

This study analyzes consumer loyalty from attitudes on credible knowledge sources and the emotional experience due to first perception Data was collected 107 smartphone users through questionnaires interviews. The SEM-PLS compound technique used analyze data with a pathway mediated by comfort decision of credibility brand loyalty. results show that there is positive correlation between consumer...