electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

(1) Background: AI technology has been deeply applied to online shopping platforms provide more accurate and personalized services for consumers. It is of great significance study the different functional experiences consumers improve current application status technology. (2) Method: Based on “SOR” model, this divides experienced by into three dimensions: accuracy, insight, interaction experie...

Social virtual worlds (SVWs) are an emerging phenomenon in terms of numbers of users as well as business environments. When it comes to the economic viability of SVWs, keeping existing customers active, i.e. customer loyalty, is a sine qua non. In this paper we investigate customer loyalty with two key variables: continuous use intention and purchase intention. We apply the expanded expectation...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

Virtual worlds, e.g. World of Warcraft (WoW) and RuneScape — have demonstrated huge economic potential. However, little empirical research has been conducted into players’ purchase behavior in virtual worlds. This research was designed to help gain a better understanding of factors influencing purchase behavior in virtual worlds by empirically developing and testing a conceptual model of purcha...

Mobile commerce is rapidly growing, providing financial institutions increasing opportunities to attract customers and build relationships. Although Millennials have the largest buying power and are constantly using their mobile devices to shop, certain financial institutions have not been successful in taking advantage of m-commerce in building relationships with these consumers. Thus, this st...