Introduction: Plastic surgery and its acceptance have been increasing in recent years. People have different psychological problems. In recent years, studies have emerged on this group of people. However, there is no tool that can assess the acceptance of plastic surgery. Objectives: The aim of this study is to determine the factor structure and psychometric properties of the Iranian version o...

A new pictorial scale of perceived competence and social acceptance for young children, a downward extension of the Perceived Competence Scale for Children, is described. There are 2 versions of this instrument, 1 for preschoolers and kindergartners and a second for first and second graders, each tapping 4 domains: cognitive competence, physical competence, peer acceptance, and maternal accepta...

In order to study the motivation of consumers’ interactive participation in virtual brand community, software AMOS18.0 and SPSS21.0 is separately used to conduct the exploratory factor analysis and the confirmatory factor analysis with two independent samples. The research results shows that customers’ interactive behaviors in virtual brand community are mainly motivated by contribution motivat...

As a key driving factor of brand equity, brand image is a research hotspot in the field of consumer behavior and brand marketing. The management over brand image is regarded as a key activity in the field of enterprise marketing. In addition, symbol consumption with the sense of self is another research hotspot in the field of consumer behavior. Brand image management of enterprises is faced wi...

With the continuous development of social economy and standard of living, people are placing more and more emphasize on the health problem. Moreover, the idea that health can not be brought is filtering into people's minds, which influences people's life style, making people's interests to the health issue. This provides a stage to the health club which is operated for profits. Varieties of fit...