While social scientists have been using the grounded theory method for almost 40 years, the IS field has been a late adopter of the methodology. Thus, even as grounded theory’s importance as an IS research method has increased over the last decade, many misconceptions and misunderstandings about the method and its use still exist in our community. This paper presents important aspects of the Gl...

This paper details and justifies Grounded Theory as a methodology for researching into significant and emerging macromarketing phenomena, through an exploration of its use to investigate the marketing dynamics of the Fairtrade Towns Movement. The paper describes the research ‘journey’ undertaken from the initial consideration of Fairtrade Towns as an underresearched and challenging topic, throu...

background and purpose: according to developments related to the relative autonomy of universities and acquired extensive powers by the board of trustees of universities of medical sciences and healthcare services in a twenty-year perspective of country and in the context of the fourth and fifth socio-economic cultural development of country, necessity of developing financial and transactional ...

Graduate students considering constructivist grounded theory as a qualitative methodological approach may benefit from recognizing the many challenges they could face when embarking in thesis work. These challenges include great diversity in approaches to grounded theory, lack of congruity in how grounded theory methodology is described and understood within the literature, and a dearth of expe...

A grounded theory methodology was used to generate theory about the experiences of women undergoing laparoscopic sterilisation in a day surgery unit. Theories were developed on the role of client education in relieving anxiety, and the importance of privacy in all stages of client care. The grounded theory approach offered a client-centered model for day surgery planning.