a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

transformation induced plasticity (trip) steels have a vast application in automotive industry because of theirhigh strength, high ductility and hence excellent energy absorption capacity. these characteristics of tripsteels are due to the existence of retained austenite in their microstructures in the ambient temperature, whichtransforms to the martensite phase during deformation. the microstr...

1. ISO and QS introduced 2. The ISO and QS process: Levels, classifications, tiers, 9000-9004 3. ISO 9000 based requirements, QS focus 4. Launch systems for quality 5. Fundamental launch definitions, classifications, phases 6. The service function 7. Service as an upstream management function--value added 8. Capacity, SOP and other synchronous relationships to Kaizen in service 9. Understanding...

This paper proposes seamless customer identification (SCI), a means to identify physically present customers without any effort on customers’ part beyond a one-time opt-in. With SCI, customers need not present cards or operate smartphones to convey their identities. So, stores can provide personalized shopping experiences at any time, not just at check-out. SCI uses two complementary technologi...

Web Usage Mining is the process of applying data mining techniques to the discovery of usage patterns from data extracted from Web Log files. In this paper, we define the notion of a “user session” as being a temporally compact sequence of web accesses by a user. We also define a new distance measure between two web sessions that captures the organization of a web site. Web usage mining consist...