In Today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. In respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. Commercial organiza...

there are many approaches in economic literature for investigation of firm performance. in general, those theories very useful for investigation the nature and role of competitive advantage. resource based view, dynamic capability, entrepreneurial theory, neoclassic theory, industrial organization approach are some of those theories. todays, banks try to attract customers through various new me...

In this paper, we examine how the competitive industry environment shapes the way that digital strategic posture (defined as a focal firm’s degree of engagement in a particular class of digital business practices relative to the industry norm) influences firms’ realized digital business strategy. We focus on two forms of digital strategy: general IT investment and IT outsourcing investment. Dra...

Electric power restructuring offers a major change to the vertically integrated monopoly. The change manifests the main part of engineers’ efforts to reshape the three components of today’s vertically integrated monopoly: generation, distribution and transmission. In a restructured environment, the main tasks of these three components will remain the same as before, however, to comply with ...

Mergers between enterprises or carved-out parts thereof are a common phenomenon in todays economic environment. They nevertheless form a major challenge for enterprise architects, who have to consolidate, i.e. to harmonize and integrate the business capabilities in the newly formed enterprise, reducing redundancy as far as possible. This article presents a best practice approach to this consoli...