نتایج جستجو برای: directly and through affecting corporate identity will affect brand equity
تعداد نتایج: 17057146 فیلتر نتایج به سال:
شرکتها برای حفظ و ادامه بقای خود باید بر کسب مزیتهای رقابتی و جلب رضایت هرچه بیشتر مصرف کنندگان جهت فروش، کسب سود و سهم بازار بیشتر تمرکز کنند. یکی از ابزارهای راهبردی که موجب آسیب پذیری کمتر شرکت در مقابل فعالیت های رقابتی بازار ، افزایش تعهد و تکرار مصرف، افزایش ارزش اقتصادی برای سهامداران وهمچنین گسترش دامنه فعالیت های اقتصادی به فراسوی مرزهای جغرافیایی می شود ؛ ارزش ویژه نام و نشان تجاری(بر...
The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personalit...
the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...
In a highly competitive environment today, maintaining and developing a market share is the result of brand performance. Suppliers need branding and brand management to play a role in preventing their decline from their rivals, which plays an important role in addressing social responsibility and accountability. In this article, the question arises as to whether social responsibility of supplie...
dynamic assessment according to vygotskys sociocultural theory, states that instruction and assessment are interrelated. using static forms of assessment with second and foreign language students could do more harm than good. many teachers neglect to take account of the complexity involved in learning a second or foreign language and often wonder why learning of a language take so long. thi...
One of the most important intangible assets for firm’s competitiveness is brand image, reflecting all that which leads to the firm. In the current competitive scenario, the brand must be able to meet stakeholder’s expectations not only regarding visible components of the marketing mix, but also the firm’s value system, including both economical and social values. Thus, corporate social responsi...
Background. A soccer ball is the principal piece of sports equipment for soccer and original brands compete with each other for a big pie of the market. Objectives. The aim of this study’s interpretive structural model (ISM) was to ascertain the factors that affect the intent to purchase original brand soccer balls. Methods. First, by a study of the literature and by the use of the Delp...
The rapid growth of e-commerce and the ever-increasing rise of online businesses have led to increased consumer concerns over ethical issues surrounding online shopping. By accepting the Internet as a source for retail, ethical issues related to the use of the Internet have created serious concerns for consumers and new challenges for activists in this area. These unethical activities influence...
the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...
the aim of this study is to examine the effect of advertising and sales promotions on brand equity creation. regarding the research purpose, this study is applied, and in terms of data collection this study is descriptive-causal based on structural equation modeling. the research tool for data collection was a valid questionnaire and the research population included consumers of samsung brand o...
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