This study aimed to identify the problems and barriers encounter Palestinian olive oil marketing and the possible solutions to promote marketing. The instrument for data collection was via well structured and protested questionnaires. The Sample of the study consisted of 30 Palestinian farmers which were randomly chosen. The data collected through the field survey has been analyzed using descri...

The Analytic Hierarchy Process (AHP) has been proposed in recent literature as an emerging solution approach to large, dynamic, and complex real world multi-criteria decision making problems, such as the strategic planning of organizational resources and the justification of new manufacturing technology. This paper presents an application of the AHP in firms' long-term overall performance evalu...

We study strategic capacity planning in the semiconductor industry. Working with a major US semiconductor manufacturer on the strategic configuration of their worldwide production capacities, we identify two unique characteristics of this problem as follows: (1) wafer demands and manufacturing capacity are both main sources of uncertainty, and (2) capacity planning must consider two distinct vi...

Herein, a methodology for analysing an area’s broad tourism product is presented. In particular, after theoretically approaching the issue of Destination Management, and the issues of marketing and planning geographical sections, the use of a Destination Card is proposed for applications relevant to areas’ strategic analyses. The aforementioned card is a result of the combination of tools for l...

A Web-enabled hybrid approach to strategic marketing planning is established in this paper. The proposed approach combines the group Delphi technique with a Web-based expert system, called WebStra (developed by the author), to support some key stages of the strategic marketing planning process. The Web-enabled approach is based upon client–server architecture that enables the sharing and delive...

This paper deals with the issues of combining Web-based decision aid techniques and technologies for international marketing planning and investigating the value of such integration. Firstly, a Web-enabled hybrid intelligent software system integrating Web-based knowledge automation, fuzzy logic and online databases for international marketing decision making is presented. Secondly, the evaluat...

The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first phase, choosing the value, the strategis...