نتایج جستجو برای: Pre-purchase behavior
تعداد نتایج: 932664 فیلتر نتایج به سال:
The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purc...
Introduction: The purpose of this research is to identify the components of symbolic capital and to examine the relationship between this capital and consumer purchasing behavior in sporting goods stores.Methodology: This research is descriptive-survey. In the section identifying the components of the symbolic capital of the statistical society, 19 university professors and university exp...
despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
We investigate the within site purchase and search behavior of online customers visiting one of the largest European online travel agencies. Using a dynamic two stage model of purchase incidence and carrier choice we study how price uncertainty affects consumer purchase behavior. We find that current and future category value along with visitors’ browsing experience and search effort are import...
iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...
Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purch...
In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Meanwhile, the variables that can have an impact on customers' purchase behavior have been considered. This study aimed to determine the causal relationship between relationship marketing and purchase behavior of spectators using structural equation modeling. ...
Trust and satisfaction are essential ingredients for successful business relationships in business-toconsumer electronic commerce. Yet there is little research on trust and satisfaction in e-commerce that takes a longitudinal approach. Drawing on three primary bodies of literature, the theory of reasoned action, the extended valence framework, and expectation-confirmation theory, this study syn...
this page was created using nitro pdf trial software. to purchase, go to http://www.nitropdf.com/ this page was created using nitro pdf trial software. to purchase, go to http://www.nitropdf.com/ this page was created using nitro pdf trial software. to purchase, go to http://www.nitropdf.com/ this page was created using nitro pdf trial software. to purchase, go to http://www.nitropdf.com...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید