in this paper, considering the importance of opinion leadership and use of social networks for marketing, over 90 articles are studied and a comprehensive review of different studies in this area has been done. studies show that different titles such as opinion leader, influential people, market maven and key player are used to refer to influential groups in social networks. notwithstanding the...

Personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. This paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. Market Mavens are consumer which have tendency to become especially involved in the marketplace. The purpose of th...

this research aims to develop a theory of talent management. the research method is qualitative based on grounded theory. data were gathered in investment market as theoric sampling and 16 interviews were done by managers of investment market. the results of open, axial and selective coding lead to develop dual-core hr architecture theory. based on this theory, organizations should differentiat...

personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

Market mavens are consumers who are highly involved in the marketplace and represent an important source of marketplace information to other consumers. Because of their influence on other consumers across a wide range of product domains, market mavens are particularly interesting to retailers. Previous studies have clarified the behavioral tendencies of market mavens. The present study focuses ...

The objective of this chapter is to identify a market maven segment among advergamers on a mobile-based social networking site (SNS). A real online campaign with a multiplayer game is designed for Procter & Gamble’s Pringles, after which online surveys are conducted via mobile device. Finite mixture models are employed to identify clusters. The estimation results suggest four clusters. The majo...

Real-world data (RWD) and real-world evidence (RWE) are a valuable resource in the healthcare system. They may be necessary for administrators (to create improve algorithms treating patients with various nosologies), physicians make better clinical decision favor of patient) directly to their relatives understand treatment process). The creators this also physicians, health care organizations. ...