Nowadays customer attrition is increasingly serious in commercial banks. To combat this problem roundly, mining customer evaluation texts is as important as mining customer structured data. In order to extract hidden information from customer evaluations, Textual Feature Selection, Classification and Association Rule Mining are necessary techniques. This paper presents all three techniques by u...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

nowadays, the customer's credit assessment is one of most important challenges for managers in decision making. especially in the current situation which the number scam has increased and outstanding claims of business company is increasing. on the other hand decision making about customers and their credit is based on expert judgment and also the customer information is often uncertain, a...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

according to several reports, in spite of huge investment on customer relationship management (crm), risk of implementing such projects is high. one of failure factors is having no method to assess crm success comprehensively. nowadays, classic financial methods are common ways for assessing marketing and crm initiatives. but, the mentioned models are unsuitable to assess investments like crm t...

nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. the attempts of organizations in this situation are witnesses to this matter. in the past years, the organizations tried to reach service quality appropriation and satisfaction of self-external customers by concepts and approaches of external marketing. one of...

Nowadays most commercial e-shops do not offer any shop assistance or just in a very poor manner. But an e-customer expects guidance and advertising as he or she is used from traditional shops. In this paper we present an approach how personal shopping feeling and individual advertising can be integrated into a shop of the new economy. We show how customer behavior can be described in the prefer...