Pricing decisions in a two-echelon decentralized supply chain using bi-level programming approach

نویسندگان

  • Amir Albadvi Department of Industrial Engineering, Tarbiat Modares University, Tehran, Iran
  • Isa Kamal Abadi Department of Industrial Engineering, Tarbiat Modares University, Tehran, Iran
  • Maryam Mokhlesian Department of Industrial Engineering, Tarbiat Modares University, Tehran, Iran
چکیده

Pricing is one of the major aspects of decision making in supply chain. In the previous works mostly a centralized environment is considered indicating the retailers cannot independently apply their decisions on the pricing strategy. Although in a two-echelon decentralized environment it may be possible that supply chain contributors have encountered with different market power situations which provide that some of them try to impose their interests in pricing and/or volume of the products. In such situations the leader-follower Stackelberg game or more specifically bi-level programming seems to be the best approach to overcome the problem. Furthermore, in this study we consider the impacts of disruption risk caused by foreign exchange uncertainty on pricing decisions in a multi-product two-echelon supply chain. Also it is assumed that the market is partitioned to domestic and international retailers with segmented market for each retailer. The purpose of this paper is to introduce decisions policy on the pricing such that the utility of both manufacturer and retailers is met. Since the proposed bi-level model is NP-hard, a simulated annealing method combining with Tabu search is proposed to solve the model. A numerical example is presented to investigate the effect of foreign exchange variation on the decision variables through different scenarios. The results from numerical example indicate that the international retailers are indifferent to the manufacture undergoes changes where the domestic retailers react to changes, dramatically.

برای دانلود باید عضویت طلایی داشته باشید

برای دسترسی به متن کامل این مقاله و 10 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Coordination of pricing and cooperative advertising for perishable products in a two-echelon supply chain: A bi-level programming approach

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...

متن کامل

A bi-level programming approach to coordinating pricing and ordering decisions in a multi-channel supply chain

This paper investigates the Stackelberg equilibrium for pricing and ordering decisions in a multi-channel supply chain. We study a situation where a manufacturer is going to open a direct online channel in addition to n existing traditional retail channels. It is assumed that the manufacturer is the leader and the retailers are the followers. The situation has a hierarchical nature and...

متن کامل

Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach

Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail leve...

متن کامل

Coordinating pricing and periodic review replenishment decisions in a two-echelon supply chain using quantity discount contract

In this paper, the coordination of pricing and periodic review inventory decisions in a supplier-retailer supply chain (SC) is proposed. In the investigated SC, the retailer faces a stochastic price dependent demand and determines the review period, order-up-to-level, and retail price. On the other hand, the supplier decides on the replenishment multiplier. Firstly, the decentralized and centra...

متن کامل

A game theoretical approach for pricing in a two-level supply chain considering advertising and servicing

This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

متن کامل

Coordinating Pricing and Ordering Decisions in a Multi-Echelon Pharmacological Supply Chain under Different Market Power using Game Theory

The importance of supply chains in pharmacological industry is remarkable so that nowadays many pharmacological supply chains have an effective and critical role for supplying and distributing drugs in health area. So, this study studies a three-echelon pharmacological supply chain contained multi-distributor of raw materials, a pharmaceutical factory, and multi-drug distributors companies such...

متن کامل

ذخیره در منابع من

ذخیره در منابع من ذخیره شده در منابع من

{@ msg_add @}

  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی راحت تر خواهید کرد

دانلود متن کامل

برای دسترسی به متن کامل این مقاله و 10 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید


عنوان ژورنال:

دوره 8  شماره 1

صفحات  106- 124

تاریخ انتشار 2015-02-01

با دنبال کردن یک ژورنال هنگامی که شماره جدید این ژورنال منتشر می شود به شما از طریق ایمیل اطلاع داده می شود.

copyright © 2015-2021