نتایج جستجو برای: directly and through affecting corporate identity will affect brand equity
تعداد نتایج: 17057146 فیلتر نتایج به سال:
Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of sector needs original marketing strategies. To study relationships between corporate branding image, taking into account two views, namely, strategy expression in identity, this paper aims to analyze main indicators that affect outcomes image. Design/methodology/approach inspect theories, fo...
This research is to examine the relationship between corporate organizational culture and financial performance in Iranian ICT Ministry-affiliated corporations. Denison's questionnaire was used to measure organizational culture while four indicators namely Return on Assets, Return on Sales, Return on Owner's Equity Ratio and Operating Expenses/Operating Income Ratio were employed in assessing f...
Purpose – The primary purpose of this study is to illustrate an analytical method to identify tangible and intangible customer values and to translate those values into brand identity differentiators and product specifications. Design/methodology/approach – The authors adapt a product development analysis tool, the Value Opportunity Analysis (VOA), to the design of a brand identity, illustratin...
tennessee williams (1911-1983), the modern american dramatist, had his own unique school of dramaturgy. the dramas which he depicted are populated by characters who are lonely, desperate, in anxiety, alienated and in one word lost. they face challenges which they may overcome or not, through the choices they make. all these moods and conditions are clearly seen and explained in the theory of ex...
brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...
terms of address as an important linguistics items provide valuable information about the interlocutors, their relationship and their circumstances. this study was done to investigate the change route of persian address terms in the two recent centuries including three historical periods of qajar, pahlavi and after the islamic revolution. data were extracted from a corpus consisting 24 novels w...
This research examined the role of brand attachment power in the brand equity of international higher education. An applied research method as chosen for this study. A descriptive correlational-survey method was used for data collection. The statistical population of the study included all non-Iranian students whose place of residence is outside Iran's borders but have studied at one of the i...
Past research has suggested that developing CSR linked brands is a complex activity that needs to consider the social issues being addressed as well as multiple facets of organisational activities. This paper proposes that organisational activities need to be considered at four different levels – corporate brand, product/line brands, location/functional activities and supply chain issues. The f...
mobile technology is getting changed very fast in commensurate with other technological hyper changes. buyers’ expectation from a new cellular phone is also changing over time. producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. this study is set to measure factors affecting...
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