in the recent decade, given the importance of customer in online environment, creating loyalty has been proposed as an essential challenge for electronic stores. the present study focuses on the role of trust in order to facilitate the process of making e-customers loyal. to this end, a model was proposed that especially focuses on individual factors ( perceived usefulness, perceived ease of us...

Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another pe...

Background: E-Learning could increase efficiency teaching process and higher quality of education. The aim of this study was to determine the factors related to eLearning intention based on the Adoption Technology Model (ATM). Methods: This cross-sectional study, conducted among 150 faculty members of Kermanshah University of medical science. Participants were randomly selected to participate v...

Nowadays companies looking for increase of quality, flexibility and timeliness. One way to achieve these goals is lean thinking. To implementation lean production, companies are looking for waste reduction and Continuous improvement. This article Using the technology acceptance model (TAM) examined whether management accountants’ perceptions of the perceived ease of use (PEOU), or perceived use...

The purpose of this research is to explore the social media trend in communication in Kuwait by utilizing the technology acceptance model. Social media has been gaining extraordinary adoption in past years that requires further investigation into user’s adoption habits, the various kinds of social media, and its effect on their perceived usefulness and ease of use of social media. The study con...