Software as a Service has become a dominant IT news topic over the last few years. Especially in these current recession times, adopting SaaS solutions is increasingly becoming the more favourable alternative for customers rather than investing on brand new on-premise software or outsourcing. This fact has inevitably stimulated the birth of numerous SaaS vendors. Unfortunately, many small-to-me...

 This research studies a supply chain with two competitive suppliers and many buyers. The suppliers compete in the market based on their operation efficiencies as well as their pricing strategies. We investigate the switching decisions between the short-term pricing strategy that expands market and the long-term strategy that maximizes profit. The suitable pricing strategies based on their ope...

Pricing is one of the major aspects of decision making in supply chain. In the previous works mostly a centralized environment is considered indicating the retailers cannot independently apply their decisions on the pricing strategy. Although in a two-echelon decentralized environment it may be possible that supply chain contributors have encountered with different market power situations which...

1 Takeda GmbH, Zurich, Switzerland 2 IEMS, University of Lausanne, Switzerland 3 MArS Market Access & Pricing Strategy GmbH, Weil am Rhein, Germany 4 State University Baden Wuerttemberg, Loerach, Germany 5 Riedlingen University, SRH FernHochschule, Riedlingen, Germany Corresponding author: Dr. Stefan Walzer MArS Market Access & Pricing Strategy GmbH Geffelbachstr. 6 79576 Weil am Rhein Germany ...

The sports industry has seen a rapid adoption of dynamic pricing practices in recent years. However, there is still limited understanding on the effect of dynamic pricing on revenue in sport event settings and how to execute effective dynamic pricing strategies. In this paper, we address these issues by developing a comprehensive demand model for single-game ticket sales that can be used to pre...

It mainly focuses the consumer strategy behavior effect on retailers pricing mechanism. Under the condition of uncertainty demand, consumers’ strategy behavior influence to price and profit. By introducing a discount factor, considering inventory timely complement and fixed inventory in two cases, obtains purchase decision and dynamic pricing strategies of consumers.

W H E N IT COMES to reforming their price structure, it is to be hoped that hospitals will do the right thing for the wrong reason. They certainly show no signs of doing the right thing for the right reason. The right thing is to develop a coherent strategy for setting a structure of prices that combines an external, market-facing perspective on the value of particular services to particular cu...

The rising prices of pharmaceuticals have generated considerable, and often acrimonious, debate. Yet, there is little theoretical work or empirical evidence on pharmaceutical entry-pricing strategies or on the time paths of the prices of new entrants versus incumbents. This study explores the entry pricing strategies of pharmaceutical manufacturers. Previous theoretical models have considered a...

This paper investigates transport services pricing problems faced by intermodal freight transport operators with fixed transport capacities in an intermodal freight transport network. We first present an optimal intermodal freight transport planning model to minimize the total transport cost. This model captures modality change phenomena, due time requirements, and the possibility to subcontrac...