in this research the relation of salesperson interactional behaviors with customer and salesperson performance is investigated. also the relation of idealized influence behavior, inspirational motivation behavior, intellectual stimulation behavior, individualized consideration behavior and smart selling behavior with salesperson performance, regarding vowel and pictorial products is studied. in...

Personnel differentiation has been viewed as one of the immeasurable competitive advantage for the service sector in the world. Such advantage or human resource based advantage is difficult for a competitor to imitate because the source of the advantage may not be very apparent to an outsider. If the service organization wants to achieve competitive advantage they must differentiate their perso...

In this paper a fraud detection method is proposed which user behaviors are modeled using two main components namely the un-normal trend analysis component and scenario based component. The extent of deviation of a transaction from his/her normal behavior is estimated using fuzzy membership functions. The results of applying all membership functions on a transaction will then be infused and a f...

The purpose of this paper investigates the effect of perceived value on customer loyalty through brand image and customer satisfaction in a lowpriced cosmetic brand, as well as to examine the moderating role of gender. The results showed that perceived value positively affects brand image and customer satisfaction. Brand image positively influences customer loyalty but does not influence custom...

This research has proposed a conceptual framework to investigate the effects of customers’ perceived service quality, trust, and customer satisfaction on customer loyalty. To test the conceptual framework, structural equation modeling (SEM) has been used to analyze the data collected from 304 customers of a major private telecommunication company operating in Bangladesh. The results of the stud...