Brand community interactions and online customer support have become major platforms of brand sentiment strengthening and loyalty creation. Rapid brand responses to each customer request though inbound tweets in twitter and taking proper actions to cover the needs of customers are the key elements of positive brand sentiment creation and product or service initiative management in the realm of ...

The emergence of many business competitors has engendered severe rivalries among competing businesses in gaining new customers and retaining old ones. Due to the preceding, the need for exceptional customer services becomes pertinent, notwithstanding the size of the business. Furthermore, the ability of any business to understand each of its customers’ needs will earn it greater leverage in pro...

This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can...

introduction discovering and understanding customer needs and expectations are considered as important factors on customer satisfaction and play vital role to maintain the current activity among its competitors, proceeding and obtaining customer satisfaction which are critical factors to design a successful production; thus the successful organizations must meet their needs containing the quali...

Customer needs of geographical accessibility still plays an important role in electronic commerce, though the extent to which it does so varies according to the characteristics of products, services and the market strategies of firms. In this study, factors affecting customer needs of geographical accessibility and their structural relationships were investigated through a customer survey and s...

CORPORATE COMMUNICATIONS AND ITS IMPACT ON CUSTOMER RETENTION Economic literature has been focusing frequently on the impact of systematic coordination of all communication instmments, coming to the result that well managed corporate communications may strengthen return on sales. The justification of this assumption is the concept of market focused management, i.e. the strict orientation of all...