This paper investigates pricing and ordering as well as advertising coordination issues in a single-manufacturer single-retailer supply chain, where the manufacturer sells a newsvendor-type product through the retailer who faces a stochastic demand depending on both retail price and advertising expenditure. Under the assumption that the market demand has a multiplicative functional form, the St...

The prosperity of e-commerce has made more and businesses willing to enter the market, which also brought a series strategic collaboration between firms. This study considers game models with without platform retailer. An relative logistics service sharing advantages while retailer procurement advantages. We formulated multichannel supply chain consisting manufacturer two retailers explore feas...

We study whether the introduction of a private label could be profitable for retailers and manufacturers. We also investigate if cooperative advertising could be considered a manufacturer’s counterstrategy to the store brand’s harmful effects. The literature that dealt with the issue of private label introduction was mainly concerned with pricing strategies. However, this problem has not been a...

This paper investigates how should manufacturers optimally allocate resources to retailer-initiated (retailer) advertising through cooperative programs and own (manufacturer) in a bilateral monopoly. Retailer stimulates immediate sales but may also harm long-term (post-advertising) demand, whereas manufacturer aims at building brand equity both sales. A game-theoretic model which retailer set p...

The low-carbon supply chain is key to promoting sustainable development and solving environmental pollution. Government policies related lowering carbon emissions deeply affect chains. This paper builds a decision-making model under three different regulatory policies: pure tax, subsidy, mixed policy with both tax then compares analyzes the impacts of these on emissions, manufacturer retailer i...

In this study, considering the importance of how to exploit renewable natural resources, we analyzea shing model with nonlinear harvesting function in which the players at the equilibrium pointdo a static game with complete information that, according to the calculations, will cause a wasteof energy for both players and so the selection of cooperative strategies along with the...

In this paper, the competition between two supply chains and their elements is studied. Each chain consisted of a manufacturer and a distributor and the two chains compete in a market with single type of customer sensitive to price and delivery time. Therefore, this is a two-supply chain game and during the competition between two supply chains, elements of each supply chain (manufacturer and/o...

In this article the coordination of pricing and cooperative advertising decisions in one-manufacturer one-retailer decentralized supply chain with different market power for channel members is studied. The products are both perishable and substitutable. The problem is modeled as a nonlinear bi-level programming problem to consider both retailer and manufacturer decisions about prices and advert...