نتایج جستجو برای: just brand commitment had mediation effect in marketing
تعداد نتایج: 17346966 فیلتر نتایج به سال:
burnout syndrome includes aspects of emotional exhaustion, depersonalization and decrement of personal accomplishment to which staffs vulnerable to because of their exposure to physical and psychological stressors. the necessity of this research is related to inadequate research on women. the current research aims to explain burnout of working women with an emphasis on the role of organizationa...
if the precise implementation of the principle of proportion and:balance between the violation and the penalty as well as the other dimensions could be considered as a stick yard for the imptementation of justice any lack of preciseness in carrying out such principle would not indeed be much too far from injustice . naturally ,if it would be imagined that the objective of balance between...
a large number of single research studies on the effects of strategy-based instruction (sbi) in teaching english as a foreign or second language has been conducted so far. however, the lack of a comprehensive meta-analysis targeting the effectiveness of english language sbi is observed. moreover, the findings of experimental studies regarding the context of the english language, proficiency lev...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
The aim of this study was to investigate the role of marketing mix in the brand strength of sportswear. The present study was applied in terms of the nature and objectives, and descriptive-correlation in terms of methodology. The population and the sample included those customers who bought sportswear from domestic and foreign sport brands mentioned in the questionnaire at least once. Accordin...
The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...
ABSTRACTResearch Aims – This study investigates the impact of Internal Brand Management (IBM) towards brand commitment, employee job satisfaction, and intention to stay in an airline company Indonesia.Design/methodology/approach is a quantitative hypotheses are tested from 131 questionnaires employees analysed using Structural Equation Modelling (SEM).Research Result The result shows that IBM a...
Relationship marketing to create, develop and maintain long-term relationships with customers. Relationship marketing theory confirms the commitment of the impact of trust and commitment, in turn, will be determined by behavior. This marketing is different with Marketing Trading. The aim of this research is presenting an interactive relationship marketing model for charities and reaction of don...
One of the most important issues facing contemporary organizations is that (CSR). This research seeks to discover advantages CSR inclusion for company growth by examining effect consumers' views on their buying intentions through mediating roles brand equity, reliability brand, & reputation. Many organizations' marketing strategies now centre idea incorporating social responsibility measures in...
In this research paper, author investigates the parameters of viral marketing effecting media (ediscussion, websites, online chat, email etc) parameters that have effect over the brand equity of different products and services. The study emphasizes on the antecedents of viral marketing influencing the brand equity of products and services through ISMBE Model. Finally, the study focuses on the m...
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