Due to the influence of information and communication technology and internet on commercial and operational processes, they are necessary for all companies for direct competition. E-marketing is one of ICI's outcomes that can use IT and internet for marketing purposes. Thus, internet is the most influencial marketing tool with global cover which can facilitate company's access to the global mar...

abstract reception environment has considerable effects on accepting a translation. as the expectations of a target culture and its values and needs change throughout history, its criteria for accepting a translation or rejecting it will change accordingly (gentzler, 2001). the expectations of iran, as the reception environment in the present study, have changed after the islamic revolution. i...

Relationship marketing to create, develop and maintain long-term relationships with customers. Relationship marketing theory confirms the commitment of the impact of trust and commitment, in turn, will be determined by behavior. This marketing is different with Marketing Trading. The aim of this research is presenting an interactive relationship marketing model for charities and reaction of don...

Purpose: To explore the effect of internal marketing on customer orientation behavior of librarians with mediation of attachment and emotional commitment in public libraries. Method: 135 librarians, selected by random cluster sampling completed four questionnaires including: 1) internal marketing questionnaire, 2) Customer-oriented behavior, 3) job attachment and emotional commitment. The data...