نتایج جستجو برای: positive and sever relation between image of brand performance

تعداد نتایج: 24159796  

Journal: :iranian journal of management studies 2013
sina fakharmanesh reza ghanbarzade miyandehi

consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سمنان - دانشکده ادبیات و علوم انسانی 1393

this thesis is an evaluation of poetry of sylvia plath (1932- 1963) and forough farrokhzad (1935-1967) using feminist approach and finds the positive concepts of hope, reason and strength through feminine images in their poetry. plath and farrokhzad are from different cultures and different countries but they share the same concepts and themes in their poetry. by applying feminist theory to the...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه بیرجند 1389

there has been a gradual shift of focus from the study of rule systems, which have increasingly been regarded as impoverished, … to the study of systems of principles, which appear to occupy a much more central position in determining the character and variety of possible human languages. there is a set of absolute universals, notions and principles existing in ug which do not vary from one ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده مهندسی برق و کامپیوتر 1391

this thesis is presented 10 ghz voltage controlled ring oscillator for high speed application. the voltage controlled ring oscillator was designed and fabricated in 0.13یm cmos technology. the oscillator is 7-stages ring oscillator with one inverter replaced by nand-gate for shutting down in the ring oscillator during idle mode. tri-state inverter was used to control of 126 bit vector in ri...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تهران 1370

the subjects of the study are only the tefl teachers and students at gilan university. to obtain the desired data, a questionnaire which was based on the theories and disecussions gathered, was used as the main data gathering instrument. to determine the degree of relationship between variables, covariance and pearson product moment correlation coefficient were the formulas applied. the data we...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه امام رضا علیه السلام - دانشکده زبانهای خارجی 1393

writing an academic article requires the researchers to provide support for their works by learning how to cite the works of others. various studies regarding the analysis of citation in m.a theses have been done, while little work has been done on comparison of citations among elt scopus journal articles, and so the dearth of research in this area demands for further investigation into citatio...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه یزد - دانشکده علوم اجتماعی 1392

this study aims to investigate value conflicts between mothers and their daughters among families and influential factors on this conflict in yazd city. this study adopted a survey method and a questionnaire was used that its validity through construct validity (factor analysis) and its reliability by cronbach alpha were measured. the population of this study consists of all yazdian families th...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه فردوسی مشهد 1376

in this thesis our aim is to construct vector field in r3 for which the corresponding one-dimensional maps have certain discontinuities. two kinds of vector fields are considered, the first the lorenz vector field, and the second originally introced here. the latter have chaotic behavior and motivate a class of one-parameter families of maps which have positive lyapunov exponents for an open in...

درزیان عزیزی, عبدالهادی, فاخر, اسلام, محمدی, جیران, کافی کنگ, نسرین,

Brand loyalty is one of the most important issues in marketing studies as one of the main marketing techniques for better response to competitive threats and more income. This study aims to survey effect of brand characteristics conformity, perceived quality, and brand view on brand loyalty. This study was conducted on a random sample composed of 260 laptop owners with four brands of Sony, Asus...

Journal: :مدیریت بازرگانی 0
سیدمحمد طباطبایی نسب استادیار مدیریت بازرگانی، دانشگاه یزد، یزد، ایران زهره محمدنبی کارشناس‎ارشد مدیریت بازگانی، دانشگاه یزد، یزد، ایران

consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers. the current study analyzes the impact of brand equity and brand elements on consumers' attitudes toward brand extension. the statistical population of th...

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