نتایج جستجو برای: marketing and supply markets
تعداد نتایج: 16865952 فیلتر نتایج به سال:
today the image of a permanent skeletal space of cities affected by some forces or mechanisms is put in time with social-economic development and while imposes a new face and perspective to physical anatomy of cities, and prepares field to changes in content and social- economic structures of cities too. simultaneously with quitting villages in order to settle in cities by villagers, the phen...
The globalization of markets and the multiplicity of choices for customers have led to the formation of a supply chain. In supply chain activities, proper evaluation based on criteria can help companies move toward development. A proper system for measuring performance is an important need for effective supply chain management. Therefore, performance appraisal is critical to improving the effic...
The impact of a firm’s strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm’s products and on the firm’s costs. Additionally, a firm’s strategic marketing mix choices, and its demand and costs can be affected by rival firms’ strategic choices. Therefore, to understand the effects of choice of marketing mix...
Capabilities are the main factor in the competitiveness of companies in today's business environment. The present study provides a framework for investigating the causal relationships between capabilities (dynamic and operational) and its functional results. The purpose of this study was to investigate the effect of dynamic capabilities on operational capabilities and performance with the role ...
internationalization is a matter of committed decision-making that starts with export marketing, in which an organization tries to diagnose and use opportunities in target markets based on realistic evaluation of internal strengths and weaknesses with analysis of macro and microenvironments in order to gain presence in other countries. a developed model for export and international marketing of...
Objectives/characteristics of supply chain management are compared to marketing definitions. General conclusions for marketing: importance of mutual trust is increased, and marketer loses some autonomy and must be prepared to submit marketing process decisions to a joint team process involving seller, buyer and intermediary parties such as distribution channel members.
abstract producing of flowers and ornamental plants in iran has some challenges and failure in the market structure and marketing of these products. in this study, we evaluated the different marketing channels of flowers and ornamental plants in the existing market structure according to economic criteria and the characteristics of market structure. cut-rose and esfahan province were selected a...
The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when t...
like other economic markets, housing market is comprised of supply and demand dimensions and equality of supply and demand makes the housing market balanced. the aim of this paper is to investigate the characteristics of housing market of tehran city and some deficiencies of this market with fundamental – applied methodology. the variable studied here is the saleable residential unit with minim...
This study examines the impact that various incentives to export have on the export marketing performance of Australian export market ventures. The incentives to export used in this study were adapted from Sullivan and Bauerschmidt (1990). The unit of analysis was Australian export market ventures engaged in exporting to foreign markets. Data were gathered via a self-administered mail survey di...
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