these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...

this research study aimed to investigate the relationship between field-dependence/independence cognitive style and vocabulary learning strategies among iranian efl learners. ninety participants majoring in english translation at arak university were chosen. the participants were classified into two groups of field-dependent and independent based on the results of group embedded figure test (ge...

چکیده هدف اصلی این پژوهش تعیین رابطه استراتژیهای خود رهبری و خلاقیت اعضای هیات علمی دانشگاه علم و صنعت بوده است. در این پژوهش از روش توصیفی از نوع همبستگی استفاده شده است. جامعه آماری پژوهش کلیه اعضای هیات علمی دانشگاه علم و صنعت در سال تحصیلی 88-1387 بود که بالغ بر345 نفربودندو از این تعداد، 119 نفر استاد با استفاده از روش نمونه گیری تصادفی طبقه ای متناسب با حجم انتخاب شد. ابزار جمع آوری داده...

abstract: research purpose: the purpose of this research is to identify academic databases assessment factors and criteria at law and political science majors. the necessity of this research is to distinguish academic databases assessment factors and criteria and to identify the most important ones and rank them in order to select an appropriate database according to students’ and faculty memb...

in recent years, there has been a growing interest among researchers to investigate the relationship betweenteacher self-efficacy and classroom behavior management, especially students misbehavior. therefore, this study aimed to comparatively investigate english and arabic teachers’ use of different behavior managementstrategies, their self-efficacy, and their success in an iranian context. th...

the present study aimed to investigate representation of discourse markers and metadiscourse markers in conversations and readings of general elt coursebook series used in the language centers of iran. to this aim, four elt coursebooks popularly taught in language centers of this country were analyzed based on fung and carter’s (2007) framework regarding discourse markers and hyland’s (2005) fr...

the present study aimed at investigating how different news agencies using the concept of legitimation/delegitimation represent the same event differently. to this end, van leeuwens (2008) legitimatory/delegitimatory framework was applied to the data gleaned from the iranian state-run news agency fars news, british state-run news agency bbc, and also american state-run news agency voa. the resu...

this study aims to investigate value conflicts between mothers and their daughters among families and influential factors on this conflict in yazd city. this study adopted a survey method and a questionnaire was used that its validity through construct validity (factor analysis) and its reliability by cronbach alpha were measured. the population of this study consists of all yazdian families th...

abstract this study set out to compare the effect of modality of presentation (subtitled vs. auditory) in the comprehension of verbal content of documentary films among iranian efl students. to this end, (30 male 30 female) students were chosen from two schools. after their homogeneity was established, the students attended the listening sessions to watch five documentary films over t...

abstract: the present study is an attempt to find out cultural exophoric references in iranian high-school elt textbooks and touch stone series to compare the frequency of occurrence of such references in these books. the purpose is to find out which of the series of the books under investigation impose a greater referential burden on efl learners as far as their reading comprehension of the ...