today, information technology and computers are indispensable tools of any profession and translation technologies have become an indispensable part of translator’s workstation. with the increasing demands for high productivity and speed as well as consistency and with the rise of new demands for translation and localization, it is necessary for translators to be familiar with market demands an...

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

the current study examined iranian undergraduate efl students’ willingness to communicate with regard to their vocabulary knowledge. in general, participants were somewhat willing to communicate in english. the total mean score of 730 university students’ perception of willing to communicate was 83.53 out of 135. results, regarding four parts of willingness to communicate, revealed that part...

abstract the present research is prepared to study the culture of tea consuming among iranian. the case group which was statistically used for this study was people of lahijan , about four hundred wich were chosen according to their age , gender , education and occupation , randomly selected to fill the questionnaire . then the data collected through the questionnaire was analyzed according ...

in new management approaches, in the organizations with inflexible structure, existing of red tapes and interruptions caused by limitations and also non-compliance with environmental changes, create demotivation among staff. with regard to the influence of job motivational potential and its relationship to the type of organizational structure( enabling and dissuasive), the goal of this research...

“any science seeks generalities; the aim is to transcend knowledge of particular cases by discovering general regularities or laws” (chesterman, 2001, p. 1). these were the words of chesterman whose paper has served as a typical example of numerous papers carried out on ‘translation universals’ since the mid-nineties. blum-kulka (1986) is among translation studies scholars who proposed ‘explici...

the present study aimed to investigate the possible effects of focused highlighted error feedback on grammatical accuracy of writing among iranian intermediate efl learners. after selecting 52 homogenous participants from among 70 university students attending azad university of rasht and randomly dividing them into two intact groups of 26 students, the researcher exposed the participants of th...

abstract previous studies on willingness to communicate (wtc) have shown the influence of many individual or situational factors on students’ tendency to engage in classroom communication, in which wtc has been viewed either at the trait-level or situational level. however, due to the complexity of the notion of willingness to communicate, the present study suggests that these two strands are ...